000 01165nam a2200373 a 4500
001 000539354
003 OCoLC
005 20241013213724.0
008 090817s2004 iluado rb 001 0 eng d
010 _a 2004003269
020 _a0793186021
020 _a9780793186020
035 _a348456
040 _aDLC
_bspa
_cDLC
_dUIASF
050 4 _aHF 5415.32
_bD36.2004
100 1 _aDanziger, Pamela N
245 1 0 _aWhy people buy things they don't need :
_bunderstanding and predicting consumer behavior /
_cPamela N. Danziger.
246 1 0 _aUnderstanding and predicting consumer behavior
260 _aChicago :
_bDearborn Trade,
_c2004.
300 _axi, 291 p. :
_bil., fotos byn, gráficas, tablas ;
_c23 cm.
504 _aIncluye referencias bibliográficas (p. 276-277) e índice.
650 0 _aConsumer behavior
650 4 _aComportamiento del consumidor
650 0 _aConsumers
_xResearch
650 4 _aConsumidores
_xInvestigación
650 0 _aMarketing research
650 4 _aInvestigación de mercado
905 _a01
942 1 _cNEWBFXC1
999 _c508275
_d508275
980 _8126340
_g ADMIN1