000 01426nam a2200361 a 4500
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008 090824s2007 enkad rb 001 0 eng d
010 _a2006033827
020 _a9780415357791 (hbk)
020 _a0415357799 (hbk)
020 _a9780415357807 (pbk)
020 _a0415357802 (pbk)
020 _a9780203003855 (ebk)
020 _a0203003853 (ebk)
035 _a348507
040 _aDLC
_bspa
_cBAKER
_dUIASF
050 4 _aGV 742.3
_bG73.2007
100 1 _aGratton, Chris,
_d1948-
245 1 4 _aThe economics of sports broadcasting /
_cChris Gratton and Harry Arne Solberg.
260 _aLondon ;
_aNew York :
_bRoutledge,
_c2007.
300 _ax, 233 p. :
_bil., gráficas, tablas ;
_c24 cm.
504 _aIncluye referencias bibliográficas (p. 222-225) e índice.
505 0 _aIntroduction -- The demand for sports broadcasting -- The structure of supply -- The cost structure of sports broadcasting -- Integration -- Competition between channels : a game theory approach -- The pricing and selling of TV sports rights -- The auctioning of sports rights -- Market intervention in sports broadcasting.
650 0 _aTeledifusión de deportes
_xEconomic aspects
650 4 _aTeledifusión de deportes
_xAspectos económicos
700 1 _aSolberg, Harry Arne
905 _a01
942 1 _cNEWBFXC1
999 _c508284
_d508284
980 _851
_gRonald RUIZ