| 000 | 01626nam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 000539385 | ||
| 003 | OCoLC | ||
| 005 | 20240105150017.0 | ||
| 008 | 090904s2008 enkao rb 001 0 eng d | ||
| 020 | _a9780415354042 (hardback : alk. paper) | ||
| 020 | _a0415354048 (hardback : alk. paper) | ||
| 020 | _a9780415354059 (pbk. : alk. paper) | ||
| 020 | _a0415354056 (pbk. : alk. paper) | ||
| 035 | _a348990 | ||
| 035 | _a368591 | ||
| 035 | _a368592 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aPN 1995.9.M29 _bG73.2008 |
|
| 100 | 1 |
_aGrainge, Paul, _d1972- |
|
| 245 | 1 | 0 |
_aBrand Hollywood : _bselling entertainment in a global media age / _cPaul Grainge. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2008. |
||
| 300 |
_axii, 212 p. : _bil., fotos byn ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográfica (p. [191]-203) e índice. | ||
| 505 | 0 | _aThe cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space. | |
| 650 | 0 |
_aMotion pictures _zUnited States _xMarketing |
|
| 650 | 4 |
_aCinematografía _zEstados Unidos - _xMercadotecnia |
|
| 650 | 0 | _aCorporate image | |
| 650 | 4 | _aImagen corporativa. | |
| 650 | 0 | _aBrand name products | |
| 650 | 4 | _aProductos de nombre comercial | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c508305 _d508305 |
||
| 980 |
_851 _gRonald RUIZ |
||