000 | 01351nam a2200361 a 4500 | ||
---|---|---|---|
001 | 000539398 | ||
003 | OCoLC | ||
005 | 20240105150017.0 | ||
008 | 090902s2008 enka rb 001 0 eng d | ||
020 | _a9780415409773 (pbk. : alk. paper) | ||
020 | _a0415409772 (pbk. : alk. paper) | ||
020 | _a9780203938874 (e-book) | ||
020 | _a0203938879 (e-book) | ||
035 | _a348988 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aBV 652.23 _bE56.2008 |
|
100 | 1 | _aEinstein, Mara | |
245 | 1 | 0 |
_aBrands of faith : _bmarketing religion in a commercial age / _cMara Einstein. |
260 |
_aLondon ; _aNew York : _bRoutledge, _c2008. |
||
300 |
_axiv, 241 p. : _btablas ; _c24 cm. |
||
440 | 0 | _aReligion, media and culture series | |
504 | _aIncluye referencias bibliográficas (p. [211]-235) e índice. | ||
505 | 0 | _aThe changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far? | |
650 | 0 | _aChurch marketing | |
650 | 4 | _aMercadotecnia eclesial | |
650 | 0 |
_aReligious institutions _xMarketing |
|
650 | 4 |
_aAsociaciones religiosas _xMercadotecnia |
|
905 | _a01 | ||
942 | 1 | _cNEWBFXC1 | |
999 |
_c508318 _d508318 |
||
980 |
_851 _gRonald RUIZ |