000			01351nam a2200361 a 4500
001			000539398
003			OCoLC
005			20240105150017.0
008			090902s2008 enka rb 001 0 eng d
020			_a9780415409773 (pbk. : alk. paper)
020			_a0415409772 (pbk. : alk. paper)
020			_a9780203938874 (e-book)
020			_a0203938879 (e-book)
035			_a348988
040			_aDLC _bspa _cDLC _dUIASF
050		4	_aBV 652.23 _bE56.2008
100	1		_aEinstein, Mara
245	1	0	_aBrands of faith : _bmarketing religion in a commercial age / _cMara Einstein.
260			_aLondon ; _aNew York : _bRoutledge, _c2008.
300			_axiv, 241 p. : _btablas ; _c24 cm.
440		0	_aReligion, media and culture series
504			_aIncluye referencias bibliográficas (p. [211]-235) e índice.
505	0		_aThe changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
650		0	_aChurch marketing
650		4	_aMercadotecnia eclesial
650		0	_aReligious institutions _xMarketing
650		4	_aAsociaciones religiosas _xMercadotecnia
905			_a01
942		1	_cNEWBFXC1
999			_c508318 _d508318
980			_851 _gRonald RUIZ