| 000 | 01303nam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 000539470 | ||
| 003 | OCoLC | ||
| 005 | 20240105150019.0 | ||
| 008 | 090903s2006 enk rb 001 0 eng d | ||
| 020 | _a0415347165 (pbk.) | ||
| 020 | _a9780415347167 (pbk.) | ||
| 020 | _a0415347157 (hbk.) | ||
| 020 | _a9780415347150 (hbk.) | ||
| 020 | _a9780415347167 | ||
| 020 | _a9780415347150 | ||
| 035 | _a343989 | ||
| 050 | 4 |
_aHD 69.B7 _bA78.2005 |
|
| 100 | 1 | _aArvidsson, Adam | |
| 245 | 1 | 0 |
_aBrands : _bmeaning and value in media culture / _cAdam Arvidsson. |
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2006. |
||
| 300 |
_a168 p. ; _c24 cm. |
||
| 440 | 0 | _aSociology/Cultural and media studies/Marketing and consumer studies | |
| 504 | _aIncluye referencias bibliográficas (p. [141]-160) e índice. | ||
| 505 | 0 | _aIntroduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital. | |
| 650 | 0 | _aBrand name products | |
| 650 | 4 | _aProductos de nombre comercial | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
| 650 | 0 | _aInternet marketing | |
| 650 | 4 | _aMercadotecnia en Internet | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c508388 _d508388 |
||
| 980 |
_851 _gRonald RUIZ |
||