| 000 | 00962nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 000539597 | ||
| 005 | 20240105150021.0 | ||
| 008 | 090825r20042002enka rb 001 0 eng d | ||
| 010 | _a2003274909 | ||
| 020 | _a0415243912 | ||
| 020 | _a0415243920 (pbk.) | ||
| 020 | _a9780415243919 | ||
| 020 | _a9780415243926 (pbk.) | ||
| 035 | _a348482 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5823 _bB72.2004 |
|
| 100 | 1 |
_aBrierley, Sean, _d1966- |
|
| 245 | 1 | 4 |
_aThe advertising handbook / _cSean Brierley. |
| 250 | _a2nd ed., reprin. | ||
| 260 |
_aLondon ; _aNew York : _bRoutledge, _c2004, 2002. |
||
| 300 |
_a297 p. : _bil. byn ; _c24 cm. |
||
| 440 | 0 | _aMedia practice | |
| 504 | _aIncluye referencias bibliográficas (p. [282]-287) e índice. | ||
| 650 | 0 |
_aAdvertising _xHandbooks, manuals, etc. |
|
| 650 | 4 |
_aPublicidad - _vManuales, etc |
|
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c508510 _d508510 |
||
| 980 |
_851 _gRonald RUIZ |
||