| 000 | 01216nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 000539602 | ||
| 003 | OCoLC | ||
| 005 | 20240105150021.0 | ||
| 008 | 090827s2007 enkad rb 001 0 eng d | ||
| 020 | _a9780415328265 (hbk.) | ||
| 020 | _a041532825X (hbk.) | ||
| 020 | _a9780415328258 (hbk.) | ||
| 020 | _a0415328268 (pbk.) | ||
| 035 | _a348983 | ||
| 040 |
_aNz _bspa _cZ5U _dUIASF |
||
| 050 | 4 |
_aHD 30.3 _bR537.2006 |
|
| 100 | _aRiel, C. B. M. van | ||
| 245 | 1 | 0 |
_aEssentials of corporate communication : _bessential practices for effective reputation management / _cCees B.M. van Riel and Charles J. Fombrun. |
| 260 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2007. |
||
| 300 |
_axvi, 306 p. : _bil., diagrs. gráficas, tablas ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aCommunication in management. | |
| 650 | 4 | _aComunicación en los negocios | |
| 650 | 0 | _aCorporate image. | |
| 650 | 4 | _aImagen corporativa. | |
| 650 | 0 |
_aCorporations _xPublic relations. |
|
| 650 | 4 |
_aCoorporaciones - _xRelaciones públicas |
|
| 700 | 1 | _aFombrun, Charles J | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c508515 _d508515 |
||
| 980 |
_851 _gRonald RUIZ |
||