| 000 | 00965nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 000539606 | ||
| 003 | OCoLC | ||
| 005 | 20240105150022.0 | ||
| 008 | 090814s2008 nyuad rb 001 0 eng d | ||
| 020 | _a9780805861976 (pbk.) | ||
| 020 | _a0805861971 (pbk.) | ||
| 035 | _a348520 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aP 96.M34 _bM4.2008 |
|
| 245 | 0 | 0 |
_aMedia management : _ba casebook approach / _cGeorge Sylvie ... [et all.]. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bLawrence Erlbaum Associates, _c2008. |
||
| 300 |
_axi, 414 p. : _bil., diagrs., tablas ; _c23 cm. |
||
| 440 | 0 | _aLEA's communication | |
| 504 | _aIncluye referencias bibliográficas (p. [383]-404) e índice. | ||
| 650 | 0 |
_aMass media _xManagement _vCase studies |
|
| 650 | 4 |
_aMedios de comunicación masiva _xAdministración _vEstudio de caso |
|
| 700 | 1 | _aSylvie, George | |
| 905 | _a01 | ||
| 942 | 1 | _cNEWBFXC1 | |
| 999 |
_c508519 _d508519 |
||
| 980 |
_851 _gRonald RUIZ |
||