000 01117nam a2200313 a 4500
001 000540331
003 OCoLC
005 20240105150039.0
008 090903s2007 ctuado rb 001 0 eng d
020 _a9781591584308 (pbk. : alk. paper)
020 _a1591584302 (pbk. : alk. paper)
035 _a348411
040 _aDLC
_bspa
_cDLC
_dUIASF
050 4 _aZ 716.3
_bA46.2007
100 1 _aAlman, Susan Webreck
245 1 0 _aCrash course in marketing for libraries /
_cSusan Webreck Alman.
260 _aWestport, Conn. :
_bLibraries Unlimited,
_c2007.
300 _axi, 177 p. :
_bil., fotos, tablas ;
_c28 cm.
440 0 _aCrash course series
504 _aIncluye referencias bibliográficas (p. 169-173) e índice.
505 0 _aThe planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.
650 0 _aLibraries
_xMarketing.
650 4 _aBibliotecas de Marketing
905 _a01
942 1 _cNEWBFXC1
999 _c509223
_d509223
980 _851
_gRonald RUIZ