| 000 | 01035nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 000541263 | ||
| 003 | OCoLC | ||
| 005 | 20240105150055.0 | ||
| 008 | 090910s2009 njua rb 001 0 eng d | ||
| 020 | _a9780136009986 | ||
| 020 | _a0136009980 | ||
| 020 | _a9780131357976 (pbk.) | ||
| 020 | _a0131357972 (pbk.) | ||
| 035 | _a349061 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bK64.2009 |
|
| 100 | 1 |
_aKotler, Philip _979532 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a13th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2009. |
||
| 300 |
_a1 v. (varias paginaciones) : _bil., diagrs., fotos col, gráficas ; _c29 cm. |
||
| 440 | 0 | _aPearson one | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 4 |
_aMercadotecnia _xAdministración |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 905 | _a01 | ||
| 942 | 1 |
_cNEWBFXC1 _2lcc |
|
| 999 |
_c510126 _d510126 |
||
| 980 |
_851 _gRonald RUIZ |
||