| 000 | 00949nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 000541314 | ||
| 003 | OCoLC | ||
| 005 | 20240105150057.0 | ||
| 008 | 090907s2008 njuado rb 001 0 eng d | ||
| 020 | _a9780132390026 (alk. paper) | ||
| 020 | _a0132390027 (alk. paper) | ||
| 035 | _a349087 | ||
| 035 | _a349086 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415 _bK636.2008 |
|
| 100 | 1 |
_aKotler, Philip _979532 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c2008. |
||
| 300 |
_a1 V. (paginación variada) : _bil., fotos col., diagrs. ; _c29 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. R-1 - R-30) e índice. | ||
| 650 | 0 | _aMarketing | |
| 650 | 4 | _aMercadotecnia | |
| 700 | 1 | _aArmstrong, Gary | |
| 905 | _a01 | ||
| 942 | 1 |
_cNEWBFXC1 _2lcc |
|
| 999 |
_c510174 _d510174 |
||
| 980 |
_851 _gRonald RUIZ |
||