000 00994nam a2200337 a 4500
001 000541330
003 OCoLC
005 20240105150057.0
008 090914s2006 njuad rb 001 0 eng d
020 _a0131856774
020 _a9780131856776
035 _a349072
040 _aDLC
_bspa
_cDLC
_dUIASF
050 4 _aHF 5416.5
_bN34.2006
100 1 _aNagle, Thomas T.,
_d1951-
245 1 4 _aThe strategy and tactics of pricing :
_ba guide to growing more profitably /
_cThomas T. Nagle, John E. Hogan.
250 _a4th ed.
260 _aUpper Saddle River, NJ :
_bPearson/Prentice Hall,
_c2006.
300 _axv, 349 p. :
_bil., diagrs. ;
_c24 cm.
504 _aIncluye referencias bibliográficas e índice.
650 0 _aPricing.
650 4 _aPlaneación de negocios
650 0 _aMarketing
_xDecision making.
650 4 _aMercado, Análisis del
700 1 _aHogan, John E
905 _a01
942 1 _cNEWBFXC1
999 _c510189
_d510189
980 _851
_gRonald RUIZ