000			02148nam a2200445 a 4500
001			000541352
003			OCoLC
005			20241013213849.0
008			090911s2008 njuad rb 001 0 eng d
020			_a9780136006459 (hbk.)
020			_a0136006450 (hbk.)
035			_a349102
035			_a380237
035			_a380238
040			_aAU@ _bspa _cAU@ _dUIASF
050		4	_aHF 5548.32 _bL38.2008
100	1		_aLaudon, Kenneth C., _d1944-
245	1	0	_aE-commerce : _bbusiness, technology, society / _cKenneth C. Laudon, Carol Guercio Traver.
246	1	0	_aBusiness, technology, society
250			_a4th ed.
260			_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c2008.
300			_axxxiv, 809, [51] p. : _bil. col., diagrs., gráficas, tablas ; _c26 cm.
504			_aIncluye referencias bibliográficas (p. [R-1]-R-16) e índice.
505	0		_aPt. 1. Introduction to E-commerce. Ch. 1. The revolution is just beginning -- Ch. 2. E-commerce business models and concepts -- Pt. 2. Technology infrastructure for E-commerce. Ch. 3. The Internet and World Wide Web : e-commerce infrastructure -- Ch. 4. Building an e-commerce Web site -- Ch. 5. Online security and payment systems -- Pt. 3. Business concepts and social issues. Ch. 6. E-commerce marketing concepts -- Ch. 7. E-commerce marketing communications -- Ch. 8. Ethical, social, and political issues in e-commerce -- Pt. 4. E-commerce in action. Ch. 9. Online retailing and services -- Ch. 10. Online content and media -- Ch. 11. Social networks, auctions, and portals -- Ch. 12. B2B e-commerce : supply chain management and collaborative commerce.
650		0	_aElectronic commerce
650		4	_aComercio electrónico
650		0	_aElectronic commerce _xSocial aspects
650		4	_aComercio electrónico _xAspectos sociales
650		0	_aInternet marketing
650		4	_aMercadotecnia en Internet
650		0	_aInformation technology
650		4	_aTecnología de la información
700	1		_aTraver, Carol Guercio
905			_a01
942		1	_cNEWBFXC1
999			_c510210 _d510210
980			_8126340 _g ADMIN1