000 00776cam-a2200277-a-4500
001 000051981
005 20240105132134.0
008 060607s1965 xxu r 000 0 eng d
035 _a056731
035 _a113030
040 _aUIASF
_bspa
_cUIASF
050 4 _aHF 5415
_bH36.1965
100 _aHalbert, Michael H
245 1 4 _aThe meaning and sources of marketing /
_cMichael Halbert
260 _aNew York :
_bMcGraw-Hill,
_c1965.
300 _a330 p. ;
_c24 cm.
440 0 _aMcGraw-Hill marketing science Iinstritute series / liander Robinson and Lucke, Halbert
500 _aIncluye índice.
504 _aBibliografía: p. 295-315.
650 4 _aMercadotecnia
905 _a01
942 1 _cNEWBFXC1
999 _c51279
_d51279
980 _851
_gRonald RUIZ