000 | 01626cam a2200409 a 4500 | ||
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001 | 000545906 | ||
005 | 20240105150245.0 | ||
008 | 100218s2009 mauao r 001 0 eng d | ||
010 | _a2008935083 | ||
020 | _a9781598638721 (pbk.) | ||
020 | _a1598638726 (pbk.) | ||
035 | _a353254 | ||
040 |
_aUKM _bspa _cUKM _dUIASF |
||
050 | 4 |
_aHD 69.B7 _bM54.2009 |
|
100 | 1 | _aMiletsky, Jason I | |
245 | 1 | 0 |
_aPerspectives on branding / _cJason I. Miletsky, Genevieve Smith. |
260 |
_aBoston, Mass. : _bCourse Technology, _c2009. |
||
300 |
_axvi, 276 p. : _bfotos byn ; _c23 cm. |
||
440 | 0 | _aGet both sides of the story | |
500 | _aIncluye índice. | ||
500 | _a"The agency perspective. The brand perspective" | ||
500 | _a"Expert insights to help you build a better brand. Topics covered include complete brand analysis, successfully marketing the brand, brand evolution, ROI analysis, and more. Hear what the branding agency and the brand have to say- authors have not collaborated, ensuring completely unbiased and unfiltered views" --cubierta. | ||
650 | 0 | _aBranding (Marketing) | |
650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
650 | 0 | _aBrand name products | |
650 | 4 | _aProductos de nombre comercial | |
650 | 0 |
_aBranding (Marketing) _vCase studies |
|
650 | 4 |
_aProductos de marca registrada (Mercadotecnia) - _vEstudio de casos |
|
650 | 0 |
_aBrand name products _vCase studies |
|
650 | 4 |
_aProductos de nombre comercial _vEstudio de casos |
|
700 | 1 | _aSmith, Genevieve | |
905 | _a01 | ||
942 | 1 | _cNEWBFXC1 | |
999 |
_c514610 _d514610 |
||
980 |
_851 _gRonald RUIZ |