000			01626cam a2200409 a 4500
001			000545906
005			20240105150245.0
008			100218s2009 mauao r 001 0 eng d
010			_a2008935083
020			_a9781598638721 (pbk.)
020			_a1598638726 (pbk.)
035			_a353254
040			_aUKM _bspa _cUKM _dUIASF
050		4	_aHD 69.B7 _bM54.2009
100	1		_aMiletsky, Jason I
245	1	0	_aPerspectives on branding / _cJason I. Miletsky, Genevieve Smith.
260			_aBoston, Mass. : _bCourse Technology, _c2009.
300			_axvi, 276 p. : _bfotos byn ; _c23 cm.
440		0	_aGet both sides of the story
500			_aIncluye índice.
500			_a"The agency perspective. The brand perspective"
500			_a"Expert insights to help you build a better brand. Topics covered include complete brand analysis, successfully marketing the brand, brand evolution, ROI analysis, and more. Hear what the branding agency and the brand have to say- authors have not collaborated, ensuring completely unbiased and unfiltered views" --cubierta.
650		0	_aBranding (Marketing)
650		4	_aProductos de marca registrada (Mercadotecnia)
650		0	_aBrand name products
650		4	_aProductos de nombre comercial
650		0	_aBranding (Marketing) _vCase studies
650		4	_aProductos de marca registrada (Mercadotecnia) - _vEstudio de casos
650		0	_aBrand name products _vCase studies
650		4	_aProductos de nombre comercial _vEstudio de casos
700	1		_aSmith, Genevieve
905			_a01
942		1	_cNEWBFXC1
999			_c514610 _d514610
980			_851 _gRonald RUIZ