000 01317cam a2200313 a 4500
001 000547604
003 MX-MxUI
005 20240105150310.0
008 110329s2009 cauaf rb 001 0 eng d
035 _a361169
040 _aUIASF
_bspa
_cUIASF
_dUIASF
050 4 _aTS 171
_bE85.2009
100 1 _aEsslinger, Hartmut,
_d1944-
245 1 2 _aA fine line
_bhow design strategies are shaping the future of business /
_cHartmut Esslinger.
250 _a1st ed.
260 _aSan Francisco, Calif. :
_bJossey-Bass,
_c2009.
300 _axiv, 183, [8] p. de láms. :
_bil. ;
_c24 cm.
504 _aIncluye referencias bibliográficas (p. 163-165) e índice.
505 0 _aDesign-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories.
650 4 _aDiseño industrial
650 4 _aProductos nuevos
650 0 _aIndustrial design.
650 4 _aProductos nuevos
942 1 _cNEWBFXC1
999 _c516256
_d516256
980 _851
_gRonald RUIZ