| 000 | 01065cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 000547958 | ||
| 005 | 20240105150318.0 | ||
| 008 | 070924s2008 caua rb 001 0 eng d | ||
| 010 | _a2007039239 | ||
| 020 | _a9781412956475 (pbk. : alk. paper) | ||
| 020 | _a1412956471 (pbk. : alk. paper) | ||
| 035 | _a355091 | ||
| 035 | _a377866 | ||
| 035 | _a377909 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5414 _bK67.2008 |
|
| 100 | 1 |
_aKotler, Philip _979532 |
|
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cPhilip Kotler, Nancy R. Lee. |
| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSage Publications, _c2008. |
||
| 300 |
_axii, 444 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 403-427) e índices. | ||
| 650 | 0 | _aSocial marketing | |
| 650 | 4 | _aMercadotecnia social | |
| 650 | 0 | _aBehavior modification | |
| 650 | 4 | _aModificación de la conducta | |
| 700 | 1 |
_aLee, Nancy, _d1932- |
|
| 905 | _a01 | ||
| 942 | 1 |
_cNEWBFXC1 _2lcc |
|
| 999 |
_c516595 _d516595 |
||
| 980 |
_851 _gRonald RUIZ |
||