000			02228cam a2200457 a 4500
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003			mxmxui
005			20240219123958.0
008			100416s1992 sp ad frb 0000 0 spa d
010			_a94199632
020			_a8487258301
020			_a9788487258305
035			_aR062214
040			_aDLC _bspa _cDLC _dUIASF
050		4	_aJL 2681 _bP56.1992
100			_aPiñuel Raigada, José Luis
245	1	3	_aLa cultura política del ciudadano y la comunicación política en TV, en la transición política del plebiscito chileno / _cJ.L. Piñuel Raigada.
246	1	4	_aCultura y comunicación política en la transición en Chile
250			_a1a ed.
260			_aMadrid : _bCentro Español de Estudios de América Latina, CEDEAL, _c1992.
300			_a218 p. : _bgráficas, tablas ; _c21 cm.
504			_aIncluye referencias bibliográficas.
520	1		_a"An in-depth study by Spanish and Chilean social scientists of television advertising in the 1988 plebiscite. Directed by Pinuel, a prominent Spanish communications theory expert, the study pieces together data from content analysis of televised advertising in the month preceding the plebiscite, and an attitudinal survey taken three weeks after it. Its findings challenge the view that the NO campaign's ads were responsible for the outcome. It argues, instead, that Pinochet was defeated by the country's political culture whose 'social representations' predated the plebiscite, and were more compatible with NO campaign programming"--Handbook of Latin American Studies, v. 57.
650		0	_aCommunication in politics _zChile
650		4	_aComunicación en la política. _zChile
650		0	_aPolitical culture _zChile
650		4	_aCultura política _zChile
650		4	_aReferéndum _91431 _zChile
650		0	_aPolitical participation _zChile
650		4	_aParticipación política _zChile
650		0	_aTelevision in politics _zChile
650		4	_aTelevisión en la política - _zChile
651		0	_aChile _xPolitics and government _y1988-
651		4	_aChile - _xPolítica y gobierno - _y1988
905			_a01
942		1	_cNEWBAH2 _2lcc
980			_8126340 _g ADMIN1
999			_c517618 _d517618