| 000 | 01106nam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 000551102 | ||
| 003 | UIASF | ||
| 005 | 20240105150416.0 | ||
| 008 | 101014s2009 maua rb 001 0 eng d | ||
| 020 | _a9780071101073 | ||
| 020 | _a9780073404707 (alk. paper) | ||
| 020 | _a0073404705 (alk. paper) | ||
| 035 | _a358184 | ||
| 035 | _a391751 | ||
| 035 | _a391752 | ||
| 035 | _a391753 | ||
| 040 |
_aUIASF _bspa _cUIASF _dUIASF |
||
| 045 | _a391753 | ||
| 050 | 4 |
_aHF 5415.2 _bH35.2009 |
|
| 100 | 1 | _aHair, Joseph F | |
| 245 | 1 | 0 |
_aMarketing research : _bin a digital information environment / _cJoseph F. Hair, Robert P. Bush, David J. Ortinau. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2009. |
||
| 300 |
_axxiv, 690 p. : _bil. ; _c27 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 | _aInvestigación de mercado | |
| 650 | 4 | _aMercadotecnia | |
| 650 | 4 | _aPlaneación estratégica | |
| 700 | 1 | _aBush, Robert P | |
| 700 | 1 | _aOrtinau, David J | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c519662 _d519662 |
||
| 980 |
_851 _gRonald RUIZ |
||