| 000 | 01028nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 000551108 | ||
| 005 | 20240105150417.0 | ||
| 008 | 100907s2010 maua rb 001 0 eng d | ||
| 010 | _a2009000967 | ||
| 020 | _a9780073404837 (alk. paper) | ||
| 020 | _a0073404837 (alk. paper) | ||
| 035 | _a357164 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5438.25 _bJ65.2010 |
|
| 100 | 1 | _aJohnston, Mark W. | |
| 245 | 1 | 0 |
_aRelationship selling / _cMark W. Johnston, Greg W. Marshall. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2010. |
||
| 300 |
_axxvii, 452 p. : _bil. ; _c26 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 431-439) e índice. | ||
| 650 | 0 | _aSelling | |
| 650 | 4 | _aVentas | |
| 650 | 0 | _aRelationship marketing | |
| 650 | 4 | _aRelaciones en la mercadotecnia. | |
| 650 | 0 | _aCustomer relations | |
| 650 | 4 | _aRelaciones con los clientes | |
| 700 | 1 | _aMarshall, Greg W | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c519668 _d519668 |
||
| 980 |
_851 _gRonald RUIZ |
||