| 000 | 00927nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 000551112 | ||
| 005 | 20240105150417.0 | ||
| 008 | 100907s2008 maua rb 001 0 eng d | ||
| 010 | _a2007034854 | ||
| 020 | _a9780073529899 (alk. paper) | ||
| 020 | _a0073529893 (alk. paper) | ||
| 035 | _a357162 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bM35.2008 |
|
| 100 | 1 | _aWalker, Orville C | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2008. |
||
| 300 |
_axx, 346 p. : _bil. ; _c26 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 4 |
_aMercadotecnia _xAdministración |
|
| 700 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c519672 _d519672 |
||
| 980 |
_851 _gRonald RUIZ |
||