| 000 | 00943nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 000551123 | ||
| 005 | 20240105150417.0 | ||
| 008 | 100906s2010 maua rb 001 0 eng d | ||
| 010 | _a2008055593 | ||
| 020 | _a9780073381169 (alk. paper) | ||
| 020 | _a0073381160 (alk. paper) | ||
| 035 | _a357168 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bM35.2010 |
|
| 100 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2010. |
||
| 300 |
_axxi, 551 p. : _bil. ; _c26 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 4 |
_aMercadotecnia _xAdministración |
|
| 700 | 1 | _aWalker, Orville C | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c519681 _d519681 |
||
| 980 |
_851 _gRonald RUIZ |
||