| 000 | 00911nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 000551777 | ||
| 005 | 20240105150430.0 | ||
| 008 | 101006s2008 njua rb 001 0 eng d | ||
| 010 | _a2007039742 | ||
| 020 | _a9780131754348 (pbk. : alk. paper) | ||
| 020 | _a0131754343 (pbk. : alk. paper) | ||
| 035 | _a357944 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 1416 _bK443.2008 |
|
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aGlobal marketing / _cWarren J. Keegan, Mark C. Green. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c2008. |
||
| 300 |
_axxiv, 643 p. : _bil. ; _c28 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aMercadotecnia de exportación | |
| 650 | 4 | _aMercado de exportación | |
| 700 | 1 | _aGreen, Mark C | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c520321 _d520321 |
||
| 980 |
_851 _gRonald RUIZ |
||