000			01486nam a2200313 a 4500
001			000551778
005			20240105150430.0
008			101006s2007 njua rb 001 0 eng d
010			_a2006004951
020			_a0131963341
020			_a9780131963344
035			_a357951
040			_aDLC _bspa _cDLC _dUIASF
050		4	_aHF 5415.13 _bW5476.2007
100	1		_aWiner, Russell S
245	1	0	_aMarketing management / _cRussell S. Winer.
250			_a3rd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2007.
300			_axxix, 500 p. : _bil. ; _c29 cm.
504			_aIncluye referencias bibliográficas (p. 447-466) e índice.
505	0		_aMarketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
650		0	_aMarketing _xManagement.
650		4	_aMercadotecnia _xAdministración
905			_a01
942			_cNEWBFXC1
999			_c520322 _d520322
980			_851 _gRonald RUIZ