000 | 01486nam a2200313 a 4500 | ||
---|---|---|---|
001 | 000551778 | ||
005 | 20240105150430.0 | ||
008 | 101006s2007 njua rb 001 0 eng d | ||
010 | _a2006004951 | ||
020 | _a0131963341 | ||
020 | _a9780131963344 | ||
035 | _a357951 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aHF 5415.13 _bW5476.2007 |
|
100 | 1 | _aWiner, Russell S | |
245 | 1 | 0 |
_aMarketing management / _cRussell S. Winer. |
250 | _a3rd ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2007. |
||
300 |
_axxix, 500 p. : _bil. ; _c29 cm. |
||
504 | _aIncluye referencias bibliográficas (p. 447-466) e índice. | ||
505 | 0 | _aMarketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets. | |
650 | 0 |
_aMarketing _xManagement. |
|
650 | 4 |
_aMercadotecnia _xAdministración |
|
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c520322 _d520322 |
||
980 |
_851 _gRonald RUIZ |