| 000 | 00962nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000551811 | ||
| 005 | 20240105150430.0 | ||
| 008 | 101006s2009 njua rb 001 0 eng d | ||
| 010 | _a2008004557 | ||
| 020 | _a9780132336536 (pbk. : alk. paper) | ||
| 020 | _a0132336537 (pbk. : alk. paper) | ||
| 035 | _a357958 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bB46.2009 |
|
| 100 | 1 | _aBest, Roger J | |
| 245 | 1 | 0 |
_aMarket-based management : _bstrategies for growing customer value and profitability / _cRoger J. Best. |
| 246 | 1 | 0 | _aStrategies for growing customer value and profitability |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2009. |
||
| 300 |
_axxvii, 515 p. : _bil. ; _c23 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 |
_aMercadotecnia _xAdministración |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c520353 _d520353 |
||
| 980 |
_851 _gRonald RUIZ |
||