000			01644nam a2200409 a 4500
001			000552246
003			mxmxui
005			20240105150441.0
008			110103r20052001enkac rb 001 0 eng d
010			_a 2001275311
020			_a0714843873
020			_a9780714843872
035			_a359468
040			_aUKM _bspa _cDLC _dUIASF
050		4	_aHF 5823 _bB464.2005
100	1		_aBerger, Warren
245	1	0	_aAdvertising today / _cWarren Berger.
260			_aLondon ; _aNew York, N.Y. : _bPhaidon, _c2005, 2001.
300			_a512 p. : _bil. (algunas col.), fotos (algunas col.) ; _c30 cm.
500			_a"1st published 2001, reprinted in paperback, 2004, 2005."
504			_aIncluye referencias bibliográficas (p. 494-499) e índice.
505	0		_aIntroduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
650		0	_aAdvertising.
650		4	_aPublicidad
650		0	_aAdvertising _xHistory.
650		4	_aPublicidad _xHistoria
650		0	_aAdvertising _vPictorial works.
650		4	_aPublicidad _vObras ilustradas
650		0	_aArt and industry.
650		4	_aArte e industria
905			_a01
942			_cNEWBFXC1
999			_c520775 _d520775
980			_851 _gRonald RUIZ