| 000 | 01194nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 000552981 | ||
| 003 | OCoLC | ||
| 005 | 20240105150459.0 | ||
| 008 | 110503s2006 nyua r 001 0 eng d | ||
| 020 | _a0060517123 | ||
| 020 | _a9780060517120 | ||
| 035 | _a361861 | ||
| 040 |
_aTEF _bspa _cTEF _dUIASF |
||
| 050 | 4 |
_aHF 5439.H54 _bM66.2006 |
|
| 100 | 1 |
_aMoore, Geoffrey A., _d1946- |
|
| 245 | 1 | 0 |
_aCrossing the chasm : _bmarketing and selling disruptive products to mainstream customers / _cGeoffrey A. Moore ; with a foreword by Regis McKenna. |
| 246 | 1 | 0 | _aMarketing and selling disruptive products to mainstream customers |
| 260 |
_aNew York, N.Y. : _bCollins Business Essentials, _c2006. |
||
| 300 |
_axxi, 227 p. : _bil. ; _c21 cm. |
||
| 500 | _aIncluye índice. | ||
| 650 | 0 |
_aSelling _xHigh technology. |
|
| 650 | 4 |
_aVentas _xAlta tecnología |
|
| 650 | 0 |
_aHigh technology _xMarketing. |
|
| 650 | 4 |
_aAlta tecnología _xMercadotecnia |
|
| 650 | 0 |
_aTechnological innovations _xMarketing. |
|
| 650 | 4 |
_aInnovaciones tecnológicas _xMercadotecnia |
|
| 700 | 1 | _aMcKenna, Regis | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c521482 _d521482 |
||
| 980 |
_851 _gRonald RUIZ |
||