| 000 | 01045nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 000553215 | ||
| 005 | 20240105150506.0 | ||
| 008 | 110203r20102008enka rb 001 0 eng d | ||
| 010 | _a2007938105 | ||
| 020 | _a9781412903127 (hbk.) | ||
| 020 | _a1412903122 (hbk) | ||
| 020 | _a9781412903134 (pbk.) | ||
| 020 | _a1412903130 (pbk) | ||
| 035 | _a360084 | ||
| 040 |
_aUKM _bspa _cUKM _dUIASF |
||
| 050 | 4 |
_aP 96.M34 _bK86 2010 |
|
| 100 | 1 | _aKüng, Lucy | |
| 245 | 1 | 0 |
_aStrategic management in the media : _bfrom theory to practice / _cLucy Küng. |
| 250 | _arepr. 2010 | ||
| 260 |
_aLondon ; _aThousand Oaks, Calif. : _bSAGE, _c2010, 2008. |
||
| 300 |
_a248 p. : _bil. ; _c25 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. [224]-239) e índice. | ||
| 650 | 0 |
_aMass media _xManagement. |
|
| 650 | 4 |
_aMedios de comunicación masiva _xAdministración |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 4 | _aPlaneación estratégica | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c521712 _d521712 |
||
| 980 |
_851 _gRonald RUIZ |
||