| 000 | 01187nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 000553266 | ||
| 005 | 20240105150507.0 | ||
| 008 | 110128s2009 enka rb 001 0 eng d | ||
| 020 | _a141294838X (hbk.) | ||
| 020 | _a9781412948388 (hbk.) | ||
| 020 | _a1412948398 (pbk.) | ||
| 020 | _a9781412948395 (pbk.) | ||
| 035 | _a360095 | ||
| 040 |
_aUKM _bspa _cUKM _dUIASF |
||
| 050 | 4 |
_aP 95.815 _bW56.2009 |
|
| 100 | 1 |
_aWindahl, Swen, _d1942- |
|
| 245 | 1 | 0 |
_aUsing communication theory : _ban introduction to planned communication / _cSven Windahl and Benno H. Signitzer with Jean T. Olsen. |
| 246 | 1 | 0 | _aIntroduction to planned communication |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aLos Angeles: _bSAGE, _c2009. |
||
| 300 |
_ax, 302 p. : _bil. ; _c23 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. [273]-291) e índice. | ||
| 650 | 0 | _aCommunication planning | |
| 650 | 4 |
_aComunicación _xPlaneación |
|
| 650 | 0 |
_aMass media _xPlanning |
|
| 650 | 4 |
_aMedios de comunicación masiva _xPlanificación |
|
| 700 | 1 | _aSignitzer, Benno | |
| 700 | 1 | _aOlson, Jean T | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c521763 _d521763 |
||
| 980 |
_851 _gRonald RUIZ |
||