000 01524cam a2200349 a 4500
001 000554925
005 20240105150544.0
008 110228s2009 maua frb 001 0 eng d
010 _a2009019364
020 _a9781422147610
_c(hardcover : alk. paper)
020 _a1422147614
_c(hardcover : alk. paper)
035 _a360665
040 _aDLC
_bspa
_cDLC
_dUIASF
050 4 _aHD 30.2
_bH864.2009
100 1 _aHunter, Richard,
_d1952-
245 1 4 _aThe real business of IT :
_bhow CIOs create and communicate business value /
_cRichard Hunter and George Westerman.
260 _aBoston, Mass. :
_bHarvard Business,
_c2009.
300 _axviii, 218 p. :
_bil. ;
_c24 cm.
440 0 _aHarvard Business School Press series
504 _aIncluye referencias bibliográficas e índice.
505 0 _aTake the road to IT value -- Avoid the value traps -- Show value for money -- Master the virtuous cycle -- Find the sources of new value -- Assess and select IT investments transparently -- Integrate technology, business processes, and organizational change -- Measure the value delivered -- The CIO-plus -- There's never been a better time to be a CIO.
650 0 _aInformation technology
_xManagement.
650 4 _aTecnología de la información
_xAdministración
650 0 _aManagement information systems.
650 4 _aAdministración de sistemas de información
700 1 _aWesterman, George,
_d1963-
905 _a01
942 _cNEWBFXC1
999 _c523334
_d523334
980 _851
_gRonald RUIZ