000 | 02131cam a2200433 a 4500 | ||
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001 | 000554929 | ||
003 | mxmxui | ||
005 | 20240105150544.0 | ||
008 | 110324s2010 njua rb 000 0 eng d | ||
010 | _a2011280326 | ||
020 | _a9780470876411 (pbk.) | ||
020 | _a0470876417 (pbk.) | ||
035 | _a361211 | ||
040 |
_aSINPL _bspa _cSINPL _dUIASF |
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050 | 4 |
_aHD 30.28 _bO88.2010 |
|
100 | 1 | _aOsterwalder, Alexander | |
245 | 1 | 0 |
_aBusiness model generation : _ba handbook for visionaries, game changers, and challengers / _cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. |
260 |
_aHoboken, N.J. : _bWiley, _c2010. |
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300 |
_a[281] p. : _bil. col. ; _c20 x 25 cm. |
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504 | _aBibliografía: p. 276. | ||
505 | 0 | _a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. | |
520 | _aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. | ||
650 | 0 | _aBusiness planning | |
650 | 4 | _aPlaneación de negocios | |
650 | 0 | _aNew business enterprises | |
650 | 4 | _aNuevas empresas comerciales | |
650 | 0 | _aStrategic planning | |
650 | 4 | _aPlaneación estratégica | |
700 | 1 | _aPigneur, Yves | |
700 | 1 |
_aClark, Tim, _d1956- |
|
700 | 1 | _aSmith, Alan | |
700 | 1 | _aVan Der Pijl, Patrick | |
905 | _a21 | ||
942 | _cNEWBFXC1 | ||
999 |
_c523338 _d523338 |
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980 |
_851 _gRonald RUIZ |