000			02131cam a2200433 a 4500
001			000554929
003			mxmxui
005			20240105150544.0
008			110324s2010 njua rb 000 0 eng d
010			_a2011280326
020			_a9780470876411 (pbk.)
020			_a0470876417 (pbk.)
035			_a361211
040			_aSINPL _bspa _cSINPL _dUIASF
050		4	_aHD 30.28 _bO88.2010
100	1		_aOsterwalder, Alexander
245	1	0	_aBusiness model generation : _ba handbook for visionaries, game changers, and challengers / _cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
260			_aHoboken, N.J. : _bWiley, _c2010.
300			_a[281] p. : _bil. col. ; _c20 x 25 cm.
504			_aBibliografía: p. 276.
505	0		_a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520			_aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650		0	_aBusiness planning
650		4	_aPlaneación de negocios
650		0	_aNew business enterprises
650		4	_aNuevas empresas comerciales
650		0	_aStrategic planning
650		4	_aPlaneación estratégica
700	1		_aPigneur, Yves
700	1		_aClark, Tim, _d1956-
700	1		_aSmith, Alan
700	1		_aVan Der Pijl, Patrick
905			_a21
942			_cNEWBFXC1
999			_c523338 _d523338
980			_851 _gRonald RUIZ