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| 001 | 000556788 | ||
| 005 | 20240105150610.0 | ||
| 008 | 110520s2011 mx a r 001 0 spa d | ||
| 010 | _a2009929161 | ||
| 020 | _a9786074815191 | ||
| 035 | _a362257 | ||
| 035 | _a370007 | ||
| 035 | _a370008 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
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| 041 | 1 |
_aspa _heng |
|
| 050 | 4 |
_aHF 5415 _bL2618.2011 |
|
| 100 | 1 | _aLamb, Charles W | |
| 240 | 1 | 0 |
_aMarketing. _g[Título original]. _lEspañol |
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisión técnica: Ma. de los Ángeles Ramos Solano, Irma López Espinosa, Roberto Garza-Castillón Cantú. |
| 250 | _a11a ed. | ||
| 260 |
_aMéxico : _bCengage Learning, _c2011. |
||
| 300 |
_axxv, 777 p. : _bil. col. ; _c27 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. 740-756) e índice. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 4 | _aMercadotecnia | |
| 700 | 1 | _aHair, Joseph F | |
| 700 | 1 | _aMcDaniel, Carl D | |
| 700 | 1 | _aMesa Staines, Guadalupe | |
| 700 | 1 | _aMauri Hernández, Martha Elsa | |
| 700 | 1 | _aRamos Solano, Ángeles | |
| 700 | 1 | _aLópez Espinosa, Irma | |
| 700 | 1 | _aGarza Castillón Cantú, Roberto | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c525156 _d525156 |
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| 980 |
_851 _gRonald RUIZ |
||