000			01294nam a2200337 a 4500
001			000557827
005			20240105150619.0
008			110523s2004 mauado rb 001 0 eng d
010			_a 2003025723
020			_a0875843980
020			_a9780875843988
035			_a362465
040			_aDLC _bspa _cDLC _dUIASF
050		4	_aHF 5415.335 _bB37.2004
100			_aBarwise, Patrick
245	1	0	_aSimply better : _bwinning and keeping customers by delivering what matters most / _cPatrick Barwise, Sean Meehan.
260			_aBoston : _bHarvard Business School, _c2004.
300			_axiv, 216 p. : _bil., fotos, gráficas, tablas ; _c25 cm.
504			_aIncluye referencias bibliográficas (p. 197-208) e índice.
505	0		_aDifferentiation that matters -- How customers really see your brand -- Identifying generic category benefits -- Challenges of innovating to drive the market -- Caution: inside-the-box advertising doesn't work -- Customer-focused mind-set -- How to be simply better.
650		0	_aConsumer satisfaction _xEvaluation.
650		4	_aSatisfacción del consumidor _xEvaluación
650		0	_aMarketing.
650		4	_aMercadotecnia
700	1		_aMeehan, Sean
905			_a01
942			_cNEWBFXC1
999			_c526177 _d526177
980			_851 _gRonald RUIZ