| 000 | 01128nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 000557831 | ||
| 003 | OCoLC | ||
| 005 | 20240105150619.0 | ||
| 008 | 110523s2008 at a rb 001 0 eng d | ||
| 020 | _a9781741755992 (pbk.) | ||
| 020 | _a1741755999 (pbk.) | ||
| 035 | _a362463 | ||
| 040 |
_aUIASF _bspa _cUIASF _dUIASF |
||
| 050 | 4 |
_aHF 5822 _bS84.2008 |
|
| 100 | 1 | _aSutherland, Max | |
| 245 | 1 | 0 |
_aAdvertising and the mind of the consumer : _bwhat works, what doesn't, and why / _cMax Sutherland. |
| 250 | _a3rd ed. | ||
| 260 |
_aCrows Nest, N.S.W. : _bAllen & Unwin, _c2008. |
||
| 300 |
_axii, 366 p. : _bil. ; _c23 cm. |
||
| 440 | 0 | _aAdvertising/Marketing | |
| 500 | _a"Revised 3rd International Edition ". | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects |
|
| 650 | 4 |
_aPublicidad _xAspectos psicológicos _9191601 |
|
| 650 | 0 | _aConsumer behavior | |
| 650 | 4 | _aComportamiento del consumidor | |
| 905 | _a01 | ||
| 915 | _2008 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c526181 _d526181 |
||
| 980 |
_851 _gRonald RUIZ |
||