| 000 | 01322cam a2200409 a 4500 | ||
|---|---|---|---|
| 001 | 000557832 | ||
| 003 | mxmxui | ||
| 005 | 20240105150619.0 | ||
| 008 | 110523s2006 caua r 001 0 eng d | ||
| 010 | _a2006272689 | ||
| 020 | _a0321348109 | ||
| 020 | _a9780321348104 | ||
| 035 | _a362467 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 69.B7 _bN4.2006 |
|
| 100 | 1 | _aNeumeier, Marty | |
| 245 | 1 | 4 |
_aThe brand gap : _bhow to bridge the distance between business strategy and design : a whiteboard overview / _cby Marty Neumeier. |
| 250 | _aRev. ed. | ||
| 260 |
_aBerkekley, CA : _bNew Riders, _c2006. |
||
| 300 |
_a194 p. : _bil. ; _c21 cm. |
||
| 500 | _aThe title proper, other title information, and statement of reponsibility spread into four pages. | ||
| 500 | _a"AIGA"--Cubierta. | ||
| 500 | _aIncluye índice. | ||
| 650 | 0 | _aBrand name products | |
| 650 | 4 | _aProductos de nombre comercial | |
| 650 | 0 |
_aBrand name products _xPlanning. |
|
| 650 | 4 |
_aProductos de nombre comercial _xPlaneación |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
| 710 | 2 | _aAmerican Institute of Graphic Arts | |
| 905 | _a21 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c526182 _d526182 |
||
| 980 |
_851 _gRonald RUIZ |
||