| 000 | 01097nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 000557835 | ||
| 003 | MX-MxUI | ||
| 005 | 20240710140307.0 | ||
| 008 | 110523s2010 njua rb 001 0 eng d | ||
| 010 | _a2009035908 | ||
| 020 | _a9780470504543 | ||
| 020 | _a0470504544 | ||
| 035 | _a362469 | ||
| 040 |
_aDLC _bspa _cYDX _dUIASF |
||
| 050 | 4 |
_aHF 5412.2 _bJ44.2010 |
|
| 100 | 1 |
_aJeffery, Mark, _d1965- |
|
| 245 | 1 | 0 |
_aData-driven marketing : _bthe 15 metrics everyone in marketing should know / _cMark Jeffery. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley, _c2010. |
||
| 300 |
_axxi, 298 p. : _bil. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aMarketing research | |
| 650 | 4 | _aInvestigación de mercado | |
| 650 | 0 |
_aMarketing _xMathematical models. |
|
| 650 | 4 |
_aMercadotecnia _xModelos matemáticos |
|
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 4 |
_aMercadotecnia _vEstudio de casos _9204628 |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 980 |
_8128864 _gLAURA CAROLINA CARROUCHE SILVA |
||
| 999 |
_c526185 _d526185 |
||