000 02393cam a2200529 a 4500
001 000559832
003 OCoLC
005 20240105150648.0
008 110623s2004 nyua rb 001 0 eng d
010 _a 2003056900
020 _a0060540346
020 _a9780060540340
020 _a0060540354 (pbk)
020 _a9780060540357 (pbk)
035 _a363752
040 _aDLC
_bspa
_cYDX
_dUIASF
050 4 _aHE 7583.U6
_bM86.2004
100 1 _aMunk, Nina
245 1 0 _aFools rush in :
_bSteve Case, Jerry Levin, and the unmaking of AOL Time Warner /
_cNina Munk.
260 _aNew York :
_bHarperBusiness,
_c2004.
300 _axv, 352 p., [8] p. de láms. :
_bil. ;
_c24 cm.
504 _aIncluye referencias bibliográficas (p. [311]) e índices.
505 0 _a"Resident genius" : from Time Inc. to Time Warner, 1923-1998 -- Enter the Internet cowboys : AOL, 1985-1999 -- The big deal : AOL and Time Warner, 1999-2000 -- "Surviving is winning" : AOL Time Warner, 2000-2003.
520 _aThe inside story of the AOL Time Warner merger goes behind the scenes of both companies to profile corporate moguls Gerald Levin and Steve Case and to examine the short-and long-term implications of the business deal.
610 2 0 _aAOL Time Warner
_xHistory.
610 2 4 _aAOL Time Warner -
_xHistoria
600 1 4 _aCase, Stephen McConnell
600 1 4 _aLevin, Gerald M
650 0 _aBusinessmen
_zUnited States
_vBiography
650 4 _aHombres de negocios -
_zEstados Unidos -
_vBiografía
650 0 _aInternet service providers
_zUnited States
_xHistory.
650 4 _aProveedores de servicios de Internet
_zEstados Unidos -
_xHistoria
650 0 _aOnline information services industry
_zUnited States
_xHistory
650 4 _aIndustria de servicios de información en línea -
_zEstados Unidos -
_xHistoria
650 0 _aPublishers and publishing
_zUnited States
_xHistory.
650 4 _aEditores y publicaciones
_zEstados Unidos -
_xHistoria
650 0 _aMotion picture industry
_zUnited States
_xHistory
650 4 _aIndustria cinematográfica -
_zEstados Unidos -
_xHistoria
650 0 _aConsolidation and merger of corporations
_zUnited States
_vCase studies.
650 4 _aSociedades consolidadas
_zEstados Unidos -
_vEstudio de casos
610 2 4 _aTime Warner Inc
905 _a01
942 _cNEWBFXC1
999 _c528132
_d528132
980 _851
_gRonald RUIZ