000			01613cam a2200349 a 4500
001			000561142
005			20240105150702.0
008			040126s2004 cau rb 001 0 eng
010			_a2004001683
020			_a9780787970888
035			_a364743
040			_aDLC _bspa _cDLC _dUIASF
050		4	_aH 62 _bB63.2004
100	1		_aBradburn, Norman M
245	1	0	_aAsking questions : _bthe definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / _cNorman M. Bradburn, Seymour Sudman, Brian Wansink.
250			_a1st ed. rev.
260			_aSan Francisco : _bJossey-Bass, _c2004.
300			_axvi, 426 p. ; _c23 cm.
504			_aIncluye referencias bibliográficas e índice.
505	0		_aThe social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
650		0	_aCiencias sociales _xResearch.
650		4	_aCiencias sociales _xInvestigación
650		0	_aQuestionnaires.
650		4	_aCuestionarios
700	1		_aWansink, Brian
700	1		_aSudman, Seymour
905			_a01
942			_cNEWBFXC1
999			_c529420 _d529420
980			_851 _gRonald RUIZ