000 | 01613cam a2200349 a 4500 | ||
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001 | 000561142 | ||
005 | 20240105150702.0 | ||
008 | 040126s2004 cau rb 001 0 eng | ||
010 | _a2004001683 | ||
020 | _a9780787970888 | ||
035 | _a364743 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aH 62 _bB63.2004 |
|
100 | 1 | _aBradburn, Norman M | |
245 | 1 | 0 |
_aAsking questions : _bthe definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / _cNorman M. Bradburn, Seymour Sudman, Brian Wansink. |
250 | _a1st ed. rev. | ||
260 |
_aSan Francisco : _bJossey-Bass, _c2004. |
||
300 |
_axvi, 426 p. ; _c23 cm. |
||
504 | _aIncluye referencias bibliográficas e índice. | ||
505 | 0 | _aThe social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs. | |
650 | 0 |
_aCiencias sociales _xResearch. |
|
650 | 4 |
_aCiencias sociales _xInvestigación |
|
650 | 0 | _aQuestionnaires. | |
650 | 4 | _aCuestionarios | |
700 | 1 | _aWansink, Brian | |
700 | 1 | _aSudman, Seymour | |
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c529420 _d529420 |
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980 |
_851 _gRonald RUIZ |