| 000 | 01159nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 000564270 | ||
| 005 | 20240105150727.0 | ||
| 008 | 111115s2011 enka rb 001 0 eng d | ||
| 020 | _a9780749461256 | ||
| 020 | _a074946125X | ||
| 020 | _a9780749462987 (E-ISBN) | ||
| 020 | _a0749462981 (E-ISBN) | ||
| 035 | _a366403 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.12615 _bD8.2011 |
|
| 100 | 1 | _aDu Plessis, Erik | |
| 245 | 1 | 4 |
_aThe branded mind : _bwhat neuroscience really tells us about the puzzle of the brain and the brand / _cErik du Plessis. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2011. |
||
| 300 |
_axvii, 251 p. : _bil. ; _c25 cm. |
||
| 650 | 0 | _aNeuromarketing | |
| 650 | 4 | _aNeuromercadotecnia | |
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 650 | 4 |
_aRelaciones con los clientes _xAspectos psicológicos |
|
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 4 |
_aMarketing - _xAspectos psicológicos |
|
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c532506 _d532506 |
||
| 980 |
_851 _gRonald RUIZ |
||