000			01360nam a2200421 a 4500
001			000564323
005			20240105150729.0
008			111129s2010 nyua rb 001 0 eng d
010			_a2009041035
020			_a9780415805674 (hbk)
020			_a0415805678 (hbk)
020			_a9780415805681 (pbk)
020			_a0415805686 (pbk)
020			_a9780203870327 (ebk)
020			_a0203870328 (ebk)
035			_a366798
040			_aDLC _bspa _cDLC _dUIASF
050		4	_aBF 637.P4 _bP39.2010
100	1		_aPerloff, Richard M.
245	1	4	_aThe dynamics of persuasion : _bcommunication and attitudes in the 21st century / _cRichard M. Perloff.
250			_a4th ed.
260			_aNew York : _bRoutledge, _c2010.
300			_axvi, 425 p. : _bil. ; _c24 cm.
440		0	_aCommunication series. Communication theory and methodology
500			_aPrevious ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
504			_aIncluye referencias bibliográficas e índices.
650		0	_aPersuasion (Psychology)
650		4	_aPersuasión (Psicología)
650		0	_aMass media _xPsychological aspects.
650		4	_aMedios de comunicación masiva _xAspectos psicológicos
650		0	_aAttitude change.
650		4	_aCambio de actitud
905			_a01
942			_cNEWBFXC1
999			_c532559 _d532559
980			_851 _gRonald RUIZ