| 000 | 01287nam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 000564944 | ||
| 005 | 20240105150742.0 | ||
| 008 | 120116s2011 cau rb 001 0 eng d | ||
| 010 | _a2010033452 | ||
| 020 | _a9781412980333 (cloth) | ||
| 020 | _a9781412980340 (pbk.) | ||
| 035 | _a367651 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHD 49 _bU44.2011 |
|
| 245 | 0 | 0 |
_aEffective crisis communication : _bmoving from crisis to opportunity / _cRobert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks : _bSAGE, _c2011. |
||
| 300 |
_a239 p. : _bil. ; _c23 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 0 | _aCrisis management. | |
| 650 | 4 | _aAdministración de las crisis | |
| 650 | 0 | _aEmergency management. | |
| 650 | 4 | _aAdministración de emergencias | |
| 650 | 0 | _aCommunication in management. | |
| 650 | 4 | _aComunicación en la administración | |
| 650 | 0 | _aComunicación en las organizaciones | |
| 700 | 1 |
_aSellnow, Timothy L. _q(Timothy Lester), _d1960- |
|
| 700 | 1 |
_aSeeger, Matthew W. _q(Matthew Wayne), _d1957- |
|
| 700 | 1 |
_aUlmer, Robert R., _d1969- _tEffective crisis communication. |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c533171 _d533171 |
||
| 980 |
_851 _gRonald RUIZ |
||