| 000 | 01026nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 000567714 | ||
| 005 | 20240105150831.0 | ||
| 008 | 120224s2010 njuab grb 001 0 eng d | ||
| 020 | _a9780470381113 | ||
| 020 | _a0470381116 | ||
| 035 | _a369435 | ||
| 035 | _a369436 | ||
| 035 | _a369437 | ||
| 040 |
_aUKM _bspa _cUKM _dUIASF |
||
| 050 | 4 |
_aHF 1416 _bK68.2010 |
|
| 100 | 1 | _aKotabe, Masaaki | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cMasaaki Kotabe, Kristiaan Helsen. |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _c2010. |
||
| 300 | _axxiii, 725 p., M-12 p.de láms. | ||
| 500 | _aIncluye clave para el registro en sitio web. | ||
| 650 | 0 |
_aMercadotecnia de exportación _xManagement |
|
| 650 | 4 |
_aMercado de exportación - _xAdministración |
|
| 650 | 0 |
_aInternational business enterprises _xManagement |
|
| 650 | 4 |
_aEmpresas internacionales _xAdministración |
|
| 700 | 1 | _aHelsen, Kristiaan | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c535911 _d535911 |
||
| 980 |
_851 _gRonald RUIZ |
||