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035 _a370220
035 _a370221 (baja)
035 _a370222 (baja)
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050 4 _aHF 5415
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100 1 _aLamb, Charles W
245 1 0 _aMKTG4 :
_bstudent edition /
_cCharles W. Lamb, Carl McDaniel, Joseph F. Hair.
260 _aMason, Ohio :
_bSouth-Western,
_c2011.
300 _a1 v. (varias paginaciones)
650 4 _aMercadotecnia
700 1 _aMcDaniel, Carl D
700 1 _aHair, Joseph F
905 _a21
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