| 000 | 01060nam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 000568472 | ||
| 003 | OCoLC | ||
| 005 | 20240105150846.0 | ||
| 008 | 120315s2007 maua rb 001 0 eng d | ||
| 010 | _a2003042015 | ||
| 020 | _a9780071108522 | ||
| 020 | _a0071105891 | ||
| 035 | _a370425 | ||
| 035 | _a370426 | ||
| 035 | _a370427 | ||
| 040 |
_aDLC _bspa _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5823 _bB387.2007 |
|
| 100 | 1 |
_aBelch, George E. _q(George Eugene) |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2004. |
||
| 300 | _axxvi, 820 p. | ||
| 650 | 4 | _aPublicidad | |
| 650 | 4 | _aPromoción de ventas | |
| 650 | 4 | _aComunicación en mercadotecnia | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aComunicación en la mercadotecnia. | |
| 700 | 1 | _aBelch, Michael A. | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c536663 _d536663 |
||
| 980 |
_851 _gRonald RUIZ |
||