| 000 | 01318nam a2200433 a 4500 | ||
|---|---|---|---|
| 001 | 000568903 | ||
| 003 | OCoLC | ||
| 005 | 20240105150850.0 | ||
| 008 | 120326r20082002njua rb 001 0 eng d | ||
| 010 | _a2001052319 | ||
| 020 | _a0132618621 | ||
| 020 | _a9780132618625 | ||
| 035 | _a370698 | ||
| 035 | _a370699 | ||
| 040 |
_aUIASF _bspa _cUIASF _dUIASF |
||
| 050 | 4 |
_aHF 5415.153 _bC34.2008 |
|
| 100 | 1 |
_aCagan, Jonathan, _d1961- |
|
| 245 | 1 | 0 |
_aCreating breakthrough products : _binnovation from product planning to program approval / _cJonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. |
| 250 | _a1st ed., 9th print. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPerson Education, _c2008, 2002. |
||
| 300 |
_axxx, 302 p. : _bil. ; _c24 cm. |
||
| 440 | 0 | _aBusiness | |
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 650 | 4 | _aProductos nuevos. | |
| 650 | 4 | _aPlaneación de la producción. | |
| 650 | 4 | _aAdministración del producto | |
| 650 | 4 | _aInvestigación de mercado | |
| 650 | 0 | _aProductos nuevos. | |
| 650 | 0 | _aProduction planning | |
| 650 | 0 | _aProduct management | |
| 650 | 0 | _aMarketing research | |
| 700 | 1 | _aVogel, Craig M | |
| 700 | 1 | _aNussbaum, Bruce | |
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c537089 _d537089 |
||
| 980 |
_851 _gRonald RUIZ |
||