000			01666cam a2200325 a 4500
001			000569353
005			20240105150857.0
008			120411r20102010njua rb 001 0 eng d
010			_a2009025382
020			_a9780470747100
020			_a0470747102
035			_a371235
035			_a371236
035			_a371237
040			_aDLC _bspa _cDLC _dUIASF
050		4	_aHD 30.28 _bG72.2010
100	1		_aGrant, Robert M., _d1948-
245	1	0	_aContemporary strategy analysis / _cRobert M. Grant.
250			_a7th ed., reprinted
260			_aHoboken, NJ : _bJohn Wiley & Sons, _c2010, 2010.
300			_axv, 499 p. : _bil. ; _c25 cm.
505	0		_aThe concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.
650		0	_aStrategic planning.
650		4	_aPlaneación estratégica
905			_a01
942			_cNEWBFXC1
999			_c537539 _d537539
980			_851 _gRonald RUIZ