000 | 01666cam a2200325 a 4500 | ||
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001 | 000569353 | ||
005 | 20240105150857.0 | ||
008 | 120411r20102010njua rb 001 0 eng d | ||
010 | _a2009025382 | ||
020 | _a9780470747100 | ||
020 | _a0470747102 | ||
035 | _a371235 | ||
035 | _a371236 | ||
035 | _a371237 | ||
040 |
_aDLC _bspa _cDLC _dUIASF |
||
050 | 4 |
_aHD 30.28 _bG72.2010 |
|
100 | 1 |
_aGrant, Robert M., _d1948- |
|
245 | 1 | 0 |
_aContemporary strategy analysis / _cRobert M. Grant. |
250 | _a7th ed., reprinted | ||
260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _c2010, 2010. |
||
300 |
_axv, 499 p. : _bil. ; _c25 cm. |
||
505 | 0 | _aThe concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management. | |
650 | 0 | _aStrategic planning. | |
650 | 4 | _aPlaneación estratégica | |
905 | _a01 | ||
942 | _cNEWBFXC1 | ||
999 |
_c537539 _d537539 |
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980 |
_851 _gRonald RUIZ |