| 000 | 01465nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 000569439 | ||
| 005 | 20240105150858.0 | ||
| 008 | 120413s2011 sp grb 001 0 spa d | ||
| 020 | _a9788492452668 | ||
| 035 | _a371619 | ||
| 035 | _a371620 | ||
| 035 | _a371621 | ||
| 040 |
_aUIASF _bspa _cUIASF _dUIASF |
||
| 050 | 4 |
_aHF 5415.32 _bG7318.2011 |
|
| 100 | 1 | _aGraves, Philip | |
| 240 | 1 | 0 |
_aConsumer.ology: the market research myth, the truth about consumers and the psychology of shopping. _g[Título original] _lEspañol |
| 245 | 1 | 1 |
_a¿Por qué consumimos? : _bel mito de los estudios de mercado, y las verdades sobre la psicología del comprador y su comportamiento / _cPhilip Graves ; traducción Daniel Menezo García. |
| 250 | _a1a ed. | ||
| 260 |
_aBarcelona : _bUrano ; _bEmpresa activa, _c2011. |
||
| 300 | _a317 p. | ||
| 520 | _aExplains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers. | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 4 | _aComportamiento del consumidor | |
| 650 | 0 |
_aConsumers _xResearch |
|
| 650 | 4 |
_aConsumidores _xInvestigación |
|
| 650 | 0 | _aMarketing research | |
| 650 | 4 | _aInvestigación de mercado | |
| 700 | 1 | _aMenezo García, Daniel | |
| 905 | _a01 | ||
| 999 |
_c537623 _d537623 |
||
| 942 | _cNEWBFXC1 | ||
| 980 |
_851 _gRonald RUIZ |
||