| 000 | 01132nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 000570107 | ||
| 005 | 20240105150908.0 | ||
| 008 | 120502r20112008enkaf rb 001 0 eng d | ||
| 010 | _a2008011174 | ||
| 020 | _a9780749453053 | ||
| 020 | _a0749453052 | ||
| 035 | _a372344 | ||
| 035 | _a372345 | ||
| 035 | _a373474 | ||
| 040 |
_aUIASF _bspa _cUIASF _dUIASF |
||
| 050 | 4 |
_aHD 9940.A2 _bT86.2011 |
|
| 100 | 1 |
_aTungate, Mark, _d1967- |
|
| 245 | 1 | 0 |
_aFashion brands : _bbranding style from Armani to Zara / _cMark Tungate. |
| 250 | _a2nd ed., reprint. | ||
| 260 |
_aLondon, UK ; _aPhiladelphia, Pa. : _bKogan Page, _c2011, 2008. |
||
| 300 |
_axv, 264 p., [16] p. de láms. : _bil. col. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas (p. [253]-254) e índice. | ||
| 650 | 0 | _aFashion merchandising | |
| 650 | 4 | _aComercialización de la moda | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 4 | _aProductos de marca registrada (Mercadotecnia) | |
| 650 | 0 | _aPublicidad de moda | |
| 650 | 4 |
_aPublicidad - _xModa |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c538287 _d538287 |
||
| 980 |
_851 _gRonald RUIZ |
||