| 000 | 01936nam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | 000570739 | ||
| 005 | 20240105150923.0 | ||
| 008 | 120518r20102008nyu rb 001 0 eng d | ||
| 010 | _a2008006057 | ||
| 020 | _a9780385523899 | ||
| 035 | _a372906 | ||
| 035 | _a372907 | ||
| 035 | _a372908 | ||
| 035 | _a424213 | ||
| 040 |
_aDLC _bspa _erda _cDLC _dUIASF |
||
| 050 | 4 |
_aHF 5415.12615 _bL56.2010 |
|
| 100 | 1 |
_aLindström, Martin, _d1970- _eautor |
|
| 245 | 1 | 0 |
_aBuy ology : _btruth and lies about why we buy / _cMartin Lindstrom. |
| 246 | 1 | 0 | _aBuyology |
| 264 | 1 |
_aNew York : _bDoubleday ; _bCrown Publishing Group, _c2010, 2008 |
|
| 300 |
_axi, 254 páginas ; _c21 cm |
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| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _a"With a new chapter on buying in today´s economy" -- Portada. | ||
| 505 | 0 | _aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day. | |
| 650 | 0 | _aNeuromarketing. | |
| 650 | 4 | _aNeuromercadotecnia | |
| 650 | 0 |
_aShopping _xPsychological aspects. |
|
| 650 | 4 |
_aCompras - _xAspectos psicológicos |
|
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 4 |
_aMercadotecnia _xAspectos psicológicos |
|
| 905 | _a01 | ||
| 942 | _cNEWBFXC1 | ||
| 999 |
_c538914 _d538914 |
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| 980 |
_851 _gRonald RUIZ |
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