000 01298nam a2200409 i 4500
001 000571264
005 20240105151128.0
008 120528t20012001nyua r 001 0 eng d
010 _a2001024492
020 _a0786887176
020 _a9780786887170
035 _a374039
035 _a374040
035 _a374041
040 _aDLC
_bspa
_erda
_cDLC
_dUIASF
050 4 _aHF 5827.95
_bG63.2001
100 1 _aGodin, Seth
_eautor
245 1 0 _aUnleashing the ideavirus :
_bstop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you /
_cby Seth Godin ; with a foreword Malcolm Gladwell.
250 _aFirst edition.
264 1 _aNew York :
_bHyperion,
_c[2001],
264 4 _c©2001
300 _a234 páginas :
_bilustraciones ;
_c19 cm
336 _atexto
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
500 _aIncluye índice.
650 0 _aWord-of-mouth advertising.
650 4 _aComunicación oral informal en la publicidad
650 0 _aMarketing.
650 4 _aMercadotecnia
700 1 _aGladwell, Malcolm,
_d1963-
_eautor de contenido textual suplementario
905 _a01
942 _cNEWBFXC1
999 _c539437
_d539437
980 _851
_gRonald RUIZ